Love, Life, Real Estate Blog


Real Estate Blog – No Sugar Coating

I haven’t blogged in a long time and boy have I missed it. I’d love to give an excuse but that’s just not my style.Blog

For those of you who don’t know me yet, I have been a Montreal Real Estate Broker for almost 11 years and 90% of my business is based on referrals. I have won sales awards in real estate as well as when I worked in banking a lifetime ago. Needless to say, I am a relationship builder. Without the relationship, there is no business.

So why am I blogging today? I am used to posting everything I do in real estate: new listings, sales, happy clients, special deals, achievements, etc. Then, I saw everyone was doing the same. All these happy posts from real estate brokers. They were all the same. Very easy to do and very easy to share. But do they actually show the real picture of what is happening behind the scenes? Absolutely not. This post will be more personal than I am used to. Here it goes.

Motivation To say that this year was a difficult one work-wise is an understatement. I ended a real estate partnership with a toxic person that really took its toll on me, deals were sabotaged by greedy brokers, a sneaky buyer used me to get into a HUGE opportunity and then bypassed me to seal the deal, a female broker stalked me for months, tried to steal my clients, called me 10 times a day, to the point that I had to block her all over the internet. For some reason, I was attracting the crazies and I was attracting this never-ending negative wave. And this was only the beginning… I lost my way this year. I hate admitting it, but I did. And… I almost decided to leave the field. Key word is “almost”.

However, not one to remain down when kicked, each experience taught me a valuable lesson and made me stronger and wiser. I decided to clean up shop and get rid of the toxic people around me. I have always been a positive person, a motivator and a cheerleader. I lost my way this year. I hate admitting it, but I did.Success

I then took a much needed Summer vacation with my family. I was very far away from home and was able to think clearly for the first time in a long while. I took time to smell the roses, I inhaled beach air like it was medicine, I devoured a scenery that some of us only dream of, and best of all, I slowed down. I loved every minute of it.

During this time away, I internally assessed every negative situation I had been in this year.  I rationally looked at how I got into them, how I got out of them and what I needed to do to ensure never being in the same positions again. The key factor that repeated itself is that I was too trusting. I “forgot” that for some people, business is business and people will screw you at every opportunity they get. Friendships and relationships meant nothing to these people. The “bad guys” had won. But had they really?  If everything is always sugar coated and happy and full of rainbows, what would we really learn? Every struggle is an opportunity. At least for me.

While all this was happening, I met a couple of great people, with incredible energy who were opening a new agency in Montreal. I met them a few times and as they say, “the timing was perfect”. The new beginnings were going to start immediately.

DON'T QUITThe mind is an incredible thing. Mindset is everything. What you think, you are. What you believe, you become. I literally reprogrammed my thoughts and way of thinking to get away from the negativity that had clouded me. It wasn’t easy, but it worked. It took a while, but persistence was key.

Sometimes, you need a jolt, or many jolts in my case, to wake you up. I wasn’t learning. I kept attracting the same kind of people, the results were always the same and still I wouldn’t learn and I would repeat the same mistakes. In my defense, I always try to believe people and give them the benefit of the doubt. But, if it looks like a duck, walks like a duck and acts like a duck, it’s a duck!!

So what’s my point after all this? Listen to your inner voice, your instinct. It never lies. Ever. I knew, deep down, at the beginning of every relationship I had with these people this year, that I shouldn’t get involved with them. But I did. And I learned. And I learned so well.

I’m glad to report that November has been a phenomenal month at work.  I have negotiated a record amount of sales and I am so looking forward to 2016. CHEERS!

Monique Assouline is a Montreal Real Estate Broker working in the field since 2005. She has been quoted in the Montreal Gazette, the National Post, the Ottawa Citizen and has been interviewed on CTV National News. She can be reached at 514.219.5897 or by email at

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